How are you?
For those of you that didn’t realise, I’ve been on a little break recently.
As a Blogger and Instagrammer, my life used to revolve around creating content that I wanted you to love. However, I wasn’t creating content that I loved. I was constantly comparing myself to others. Constantly stressed, anxious and unhappy. Spending hours flicking through photos, assessing blogs and profiles to try and find out why certain people were so popular. I would check my Instagram account about 50 times a day, liking hundreds of photos, leaving comments and obsessing over analytics.
On the 13th February 2018, I stopped posting content on my Instagram and blog. I finally let myself breathe.
Today I want to talk to you in depth about Blogging, Instagramming and how to beat the Blogger Overload that I’ve heard so many people talk about.
Constantly talking, thinking, viewing and creating for your social media channels with no downtime.
Before I dive head first into how to fix this dastardly dilemma, I feel like I should first explain what happened that tipped me over the edge.
I’d been thinking and feeling that my content wasn’t up to my usual standards. The theme wasn’t as white as I wanted it, the pictures weren’t coming out as I’d hoped. They didn’t look anything like the popular photos that have hundreds of thousands of likes. The outfits weren’t good enough. My figure needed to be tucked here, there and my skin smoothed out. One of those truly crummy moments where everything can and was scrutinised…
We needed a photo to post that evening as we hadn’t been out that day to take any. I was setting up my lighting to take a mirror shot when, I dropped the bulb and it shattered into a thousand tiny pieces. I stood looking at the little specks of white frosted glass for what felt like a lifetime and then the tears started to pour.
Was I actually, really sobbing over a broken light bulb? Yes, I really was…
The broken lightbulb meant that I couldn’t upload a new photo that evening. I would have to do a re-upload and I was vastly running out of photos I even liked enough to feature again.
Adam ran up the stairs, saw my tear stained face, the glass on the floor and ushered me out of the way. I took five ginormous breaths and tried to compose myself. How could I not have any photos to upload? What kind of person was I? I’m a fraud Instagrammer. I’m not even a good Blogger. (Seriously?!…). All thoughts of self doubt and loathing that would have never even hovered in my mind not two years prior.
It was then that I realised I needed to stop. To take a break and re-evaluate what I’m trying to do with my accounts. I needed to get back in touch with the reason I got into this in the first place and why I love doing it. The reason I call myself a Blogger and Instagrammer!
It’s all about the little steps!
One of the first things I stopped doing was checking my social media apps every day. The Vicki before this cataclysmic event would have been scrolling through her feed constantly to make sure she liked EVERY photo from her followers list (You’re all welcome btw 😂). Instead, I have been going on, replying to a few messages from friends and then closing the app off again. I feel like this has really helped to clarify that my life does not depend on social media. After all, I am a fully functioning member of the non cyber world too! *I also just realised that I’m older than the internet, wow…*
Another tactic I adopted to combat this feeling of unworthiness was to unfollow any person that I was consistently comparing myself too (harsh but true). That way, I didn’t have the conscious or subconscious thoughts of not being good enough when seeing their posts! Whilst I can target the feelings of jealousy and envy without unfollowing people, it felt good to admit defeat with this one. I’ve never been a jealous person, so I find it helpful to understand the aspect of others successes that unsettles me. Something which I can continue to research and work on!
Another great stress reliever was to unfollow ANY brand that didn’t genuinely inspire my fashion choices. I mean, why follow any brand that doesn’t inspire you? There is no obligation to follow a brand just because they followed you. Follow them because you genuinely love what they do, otherwise its just clogging up your feed.
My purchasing habits were the next thing that needed to change. Where before, I would try to find things that I felt my beautiful followers would love and appreciate. I’m now buying things that I love and genuinely want to wear! The whole reason my account grew to such a following is because I was sharing my own style. Somewhere along the way and unfortunately so, my purpose got lost and the likes became more important than my style. Whilst my page exists to inspire and support every one that follows it. I also want to create an income for me through it so I can build my little empire of empowerment. If you want to learn more about that, click here to read my “All About Me” post! (Paragraph 12 for the lazy people here!)
Okay, Don’t use Social Media, unfollow some stuff and only buy shit you love… what else?
I’m very glad you asked! Once you’ve spent a few days back in reality where social justice warriors can’t throw keys at you and where cats are just balls of fluff you’ll probably start to feel a little more inspired . After all, you’ve not been bombarded with ugly bulky trainers (sneakers), coffee body scrubs, an a line skirt and slogan tee on the streets of London or that fucking pink cake shop (sorry blogger friends).
Use that inspiration as a basis. Get some magazines and go old school with them, cut them up and make outfits you love. Get onto Pinterest and make some clothing boards! Go back to the high street and try on different styles that you love! Once you feel you’ve really tackled the drought and your creativity is flowing, go back into your wardrobe and start rocking your style again. At least, that’s what I did and I’ve been having the time of my life! I understand that this bit is specific to fashion bloggers, but you can apply it in every area of life.
If you’re constantly surrounding yourself with stale information or marketing ploys, how can you possibly feel inspired? Creativity comes from within. You can TOTALLY take inspiration from others, but go your own way with that inspiration otherwise you’ll just be another opinion with an internet connection…